Company Profile
The Company is a pri-
vitally owned Electrical
Wholesaler, based in
Pinetown,Kwazulu Na-
tal.It is one of the larger
Independent Wholesalers
in the province, and ser-
vices a varied customer
base including Industry,
Contractor and Domestic
markets.
The Company was estab-
lished in 1993.
The cur-
rent Shareholders ac-
quired control of the Com-
pany in October 2001.
The Company (to
date), has enjoyed phe-
nominal growth and has
the means and vision to
expand and explore new
markets.
We are proud of the ser-
vice we provide, and are
confident that our quail-
fied management and
staff have the expertise to
advise and supply a ''total
electrical solution"
We stock all commodities
required by the Electrical
Industry, and from our
base in Durban, we suc-
cessfully service custom-
ers in a wide radius of our
premises, as far as the
North Coast, South
Coast, and Midlands of
Kwazulu Natal. We en-
joy a reasonable export
markets, which continues
to expand.
Our operation is run from
Company owned premises
which provide ample
space for continued ex-
pansion.
Specialized computer
software and the latest
hardware, provides daily
reporting to assist with
stock procurement, stock
holding and Management
Accounts. This has re-
sulted in the Company
enjoying the full support
of it's Bankers and at
Credit Guarantee.
The Shareholders and
Directors form the man -
agement of the Company,
who work actively and
"hands-on ",promoting
the business of the com-
pany everyday.
Management enjoys the
support of a dedicated
team, and conducts the
affairs of the Company on
an equal and Democratic
basis.
Our success is a result of
the team spirit that exists
under the guidance of
dedicated Management,
and the motivation of
every staff member to
reach their full potential,
The Company is commit-
ted to seeking out and
employing Previously
Disadvantaged Individu-
als.
Management has
adopted a philosophy
of promotion from
within and encour-
ages and assists every
staff member to de-
velop and progress.
Spirit is maintained
throughout the com-
pany as a result of
open communication
between all levels of
staff and participation
by all in the social
functions held by the
company.
Directors: . Rennie Ganesh
.Kogalan Govender, Doug Shrives, Maya Naidoo
Shareholders: D. Ganesh, K. Govender, M. Naidoo, D. Shrives
Management: D. Ganesh, K. Govender, G. Naidoo, D. Shrives
Sales Experience and Expertise
Collectively our Sales Team has
226 years experience, and offers
technical expertise and advice in all
fields of the Electrical Industry.
We attend and hold regular seminars
with suppliers in order to update our
team with the technical knowledge
required to keep customers informed
of new products and technology.
Our customer base is supported by
regular visits from our Reps and our
doors are always open for consultation
and advice on projects and products.
We are available 24 hours a day,365
days a year for emergency requirements
they may be.
SALES TEAM
Dhanapalan Ganesh, 15 Years
Kogalan Govender, 20 Years
Dharma Chetty, 35 Years
Doug Shrives, 32 Years
Stafford, 30 Years
Seggie Naidoo, 30 Years
Anesh Baichan, 26 Years
Logan Moodley, 22 Years
Connie Soobramoney, 7 Years
Roshan Rambarath, 5 Years
Eugene Mzobe, 2 Years
Preshni Naidoo, 2 Years
Stock and Suppliers
We pay particular attention to our stockholding through the expertise of our buyer and the participation
of our Management. Levels are checked and replenished on a daily basis.
Emergency orders are supplied immediately as we have an excellent reputation amongst our suppliers for prompt payment and
compliance with their Credit Guarantee requirements. We buy SABS approved products and meet the
quality specifications required.
We negotiate the best prices and are members of the Buying House
for Independent Wholesalers which collectively accounts for 51% of the Electrical Market in South Africa
This gives us the power to obtain the best prices, which effectively is enjoyed by our customers, and
through whom we are affiliated to the ECA .
Brands that we stock and supply are :
Lighting: Osram, Phillips, GE
Cable & Wire: All types
Circuit Breakers: CBI , M & G ,Hager ,Clipsal
Wiring Accessories: Clipsal,Crabtree, Legrand ,S.B.U, Gewiss
Automation Control: Diell, Omron ,Rhomberg ,Telemachanique ,electromechanica
PLC's : Varispeed ,Ptn Electronics ,Delta ,Klockner Moeller ,and many more
Drives: Omron ,Klockner Moeller ,Tele ,Varispeed and many more
Electrical Accessories: Cable Ties,Lugs,Joint Kits, Ferrules,York Enclosures, Distribution Boards,Decorative Lighting - Indoor & outdoor,Industrial Lighting, Flame Proof Lighting & Glands-metal and PVC and tools
Our company Buyer : Naresh Ishwardut
Customers
The Company is a Black Empower-
ment, Affirmable Business Enter-
prise (ABE)
Our sales base includes Industrial,
Contracting and Domestic custom-
ers, together with Provincial and
Municipal Organisations.
Our valuable customers include:
1) Revolt Electrical Contractors cc
2) ANI Electrical Services cc
3) KZN Earthing Services cc
4) Mondi Packaging SA (Pty) a Division of Mondipak Ptn
5) Farmacres 21 (Pty) Ltd
6) Blackwell Electrical
7) Eskom
Transport Service
Excellent service is provided to our
customers by way of our dedicated
Dispatch and Stores team.Re-
quirements respect of transport and
deliveries are continually assessed.
The current fleet of 8 vehicles in -
cludes a newly acquired two 3.5 ton
truck.
Administration
The administration team is capable,
motivated and dedicated keeping
the Company budget lean and effi-
cient.This is achieved through
daily interaction and the prompt
resolution of queries .The result is
an excellent relationship with sup-
pliers and customers. Our custom-
ers are "at home " at our Company,
and our suppliers enjoy our busi-
ness.